Adriana Alegre Génez

Asociación Brotes de Mbaracayú, is a collective based in the Paraguayan city of Villarrica, it is formed of 14 young rural women students and professionals. 

Aiming to solve two pressing issues in her hometown Adriana founded her organisation with the purpose of increasing awareness about sustainable development and the green economy whilst also addressing concerns about the high level of unemployment and labour exploitation in the city. 

Spreading the green message far and wide is key as this dynamic group of young women work to implement projects and programmes that generate sustainable management strategies for production activities, promoting the efficient use of natural resources. They also promote fair trade and education on the green economy and the generation of green jobs. For example they help drive initiatives like –transforming locally grown foods that can no longer be used for distribution into diversified and improved products, which increases local merchants’ income and gives new value to their goods while reducing organic waste. 

Asociación Brotes de Mbaracayú also promotes the development of rural and semi-urban populations. Through counselling and motivation for entrepreneurship, it also works to reduce the proportion of unemployed young people, women and indigenous people who do not attend school or receive training. And this helps to foster creativity and innovation, and contribute to Paraguay’s socioeconomic development.